Curriculum

To view course descriptions for each of the MS in Marketing courses listed below, be sure to visit the online course catalog to learn more about each course.

Total of 30 credits taken in following areas:Course Map Graphic

Business Foundation Courses (9 Credits)

• Economic Foundations of Business (1.5 credits)
• Understanding Financial Statements (1.5 credits)
• Accounting for Managerial Decisions (1.5 credits)
• Fundamentals of Financial Management (1.5 credits)
• Data Analysis & Decision Making (3 credits)

Marketing Core Courses (6 Credits)

Creating Customer Value (1.5 credits)
Managing the Marketing Mix (1.5 credits)
Seminar in Marketing Research (3 credits)

Marketing Core Selective Courses (6 Credits – Select 2 of 3)

Strategic Brand Management (3 credits)
Marketing Communications Strategy (3)
Managing Innovative Products and New Ventures (3 credits)

Marketing Electives (9 Credits – Select 3)

Marketing and the Internet (3 credits)
Market Measurement and Analysis (3 credits)
Special Topics